Jean Byamugisha is the CEO of the Uganda Hotel Owners Association, the only hotel trade association in Uganda’s tourism industry. The Uganda Hotel Owners’ Association (UHOA) was formed in May 2000, for purposes of lobbying and advocacy for better services and conducive tax laws for its associated members. So far, there are about 430 member hotels. Some of the roles of the association include; promoting collaboration and partnerships with government and donor agencies; protecting the interests of hotels, enhancing capacities, ensuring a conducive investment climate for its members, marketing of hotel business, and playing a representation role at different platforms as well as supporting member associations to identify and recruit suitable personnel. Ms Byamugisha is the first female CEO of UHOA.