Ato Benyam Bisrat, is a young Ethiopian business leader who joins his peers in steering the country’s robust economy. Studying business management at York University in Canada, he returned to Ethiopia to co-found, and become chief executive of, the Jupiter Hospitality Group (JHG) in 2006. Currently, the group manages two hotels, but more are planned for the continent. Benyam currently is chair of the Addis Ababa Hotel Owners Association and plays a key role in strategically developing Ethiopian tourism. He also serves on the Ethiopia Tourism Board and is a member of the Ethiopian Tourism Transformations Council.