Karl is responsible for the development of the Best Western brands in Africa. Following a BA (Hons) in Hospitality Business Management from the Birmingham College of Food, Tourism and Creative Studies (now University College Birmingham) he began his hospitality career with the Ritz-Carlton Hotel Company in Atlanta Georgia and St. Louis Missouri. He returned to Ireland as Director of Rooms Operations with Marriott International. Since joining Best Western the brand has opened a selection of Best Western, Best Western Plus and Best Western Premier hotels in Kenya, Nigeria, Benin & Ghana joining existing properties in Ghana, Nigeria, South Africa and Tanzania. With two hotels coming in Addis Ababa and projects in destinations throughout Africa (Stone Town, Zanzibar; Entebbe, Uganda and projects in Ghana and Nigeria) Best Western continues to grow its presence and activities in the region.